- Market research about client’s business field
- Working closely with client to define SWOT analysis, product USP.
- Overall marketing performance audit: strategy, campaign approach, tracking system, internal resources to find out painpoints, room for improvement.
- Creative performance audit: KV, content angle, ad format.
- Media performance audit: channel, campaign structure, targeting.
- Website/app performance audit: technical, UX/UI, onsite analytics, navigation, user flows.
- Overall performance approach.
- Detailed performance approach by funnels.
- Creative, media & website optimization suggestion.
- A/B Testing and adaptation planning.
- Relevant best practices sharing.
- Set up full factors tracking along marketing funnels to measure performance effectively.
- Building dashboard & report to get campaign insight and keep track performance.
- Performance training for inhouse team to improve optimization mindset & skills.
