Context
- Aim to become the top 1 e-wallet market
- Attract and create habits for users to pay online for services via ZaloPay (electricity, water bills, Game cards,..)
- Maintaining user interaction with Zalopay services and features at optimal advertising costs
Approach
- Propose a comprehensive approach strategy on digital platforms, combined with end-to-end tracking installation to measure effectiveness of every touchpoint.
- Research market trends and define audience insights to create a multi-channel marketing strategy to achieve goals at optimal costs.
- Detailed planning and implementation of advertising channels in accordance with products' development roadmap (awareness, conversion, retention)
- Develop and update real-time Dashboard to predict growth trends of each service group and take timely action
Result
- CIR of total services decreases 50% after 5 months of cooperation.
- Revenue of Game increased nearly 2 times with CiR under 10%.
- The number of new users as well as loyal users grows steadily month by month
