Brand

Yến Thị

Project

E-Commerce

Liên Hệ Ngay

YT01

Context

  • Yến Thị is selling bird’s nest food and drinks
  • Yến Thị aims to maximize revenue and improve ROAS on Lazada.

Approach

  • Researching the market demand on Food and Nutritious vertical and Yen Thi products to define insights and develop proper keywords groups to scale up Revenue with optimized cost

  • Develop roadmap to gradually expand growth across platforms (Lazada, Website, Social)

  • Building automated performance analysis and report to evaluate and improve performance.

Result

  • ROAS has increased 3 times on the first months since PeakAds’ campaign and steadily 40% per month
  • Revenue scaling up 500% compared the previous period.