Context
- Yến Thị is selling bird’s nest food and drinks
- Yến Thị aims to maximize revenue and improve ROAS on Lazada.
Approach
Researching the market demand on Food and Nutritious vertical and Yen Thi products to define insights and develop proper keywords groups to scale up Revenue with optimized cost
Develop roadmap to gradually expand growth across platforms (Lazada, Website, Social)
Building automated performance analysis and report to evaluate and improve performance.
Result
- ROAS has increased 3 times on the first months since PeakAds’ campaign and steadily 40% per month
- Revenue scaling up 500% compared the previous period.
