ESTEE LAUDER VIETNAM
Ecommerce Platform Enable
CASE STUDY - ESTEE LAUDER VIETNAM
- Estée Lauder Companies (ELC) is a leader in the prestige beauty industry in the global scale.
- Focused on luxury prestige makeup, skin care, fragrance and hair care.
- Set the target of Top 1 Cosmetic Brands in Vietnam
- Planning budget allocation throughout 3 marketing funnels. Effectively acquiring new users and generating sales at target ROAS within given budget.
- Defining target audience, proposing approach tactics and channels to execute media campaign at optimal performance.
- Visualizing data onto live-performing dashboard for timely decisions & actions. Conducting reports at the end of each campaign to gain profound insights & developing new strategy base on historical data in order to more effectively generating sales.
- Estée Lauder achieved top 1 best-sellers base on Revenue of Lazada skin care category for 9.9 mega campaigns and others
- M.A.C and Bobbi Brown achieved top 1 and top 2 best-sellers base on Revenue of Lazada make up category for 9.9 mega campaign.