Estée Lauder Companies (ELC) is a leader in the prestige beauty industry in the global scale.
Focused on luxury prestige makeup, skin care, fragrance and hair care.
Set the target of Top 1 Cosmetic Brands in Vietnam
Our approach
Planning budget allocation throughout 3 marketing funnels. Effectively acquiring new users and generating sales at target ROAS within given budget.
Defining target audience, proposing approach tactics and channels to execute media campaign at optimal performance.
Visualizing data onto live-performing dashboard for timely decisions & actions. Conducting reports at the end of each campaign to gain profound insights & developing new strategy base on historical data in order to more effectively generating sales.
Result
Estée Lauder achieved top 1 best-sellers base on Revenue of Lazada skin care category for 9.9 mega campaigns and others
M.A.C and Bobbi Brown achieved top 1 and top 2 best-sellers base on Revenue of Lazada make up category for 9.9 mega campaign.
