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The Face Shop

Dự Án

Thương Mại Điện Tử



  • The Face Shop is a famous cosmetic brands from Korea and very popular with young people nowadays.
  • They aim to maximize revenue on e-commerce platforms (Shopee, Lazada) by combining and optimally utilizing internal and external traffic.


  • Develop Multi-channels Media Approach plan combining onsite e-commerce platform ads and off-side channels (Search Ads, Discovery Ads, Display Sponsored Ads, Facebook CPAS..) to maximize approaching potential customers.
  • Segmenting audience into different groups and applying appropriate tactics to convert into purchases.
  • Building in-depth reports with media, products, deals performance breakdown to gain insights.
  • Analyzing performance and recommending promotions for best-selling products to achieve desired revenue.


  • Cost income ratio (CiR): The Face Shop <11%
  • Revenue achieved 300% compared to the previous period