Mothercare is a retailer specialises in products for expectant mothers and children.
Mother Care aims to expand the customers base across digital platform and maximize revenue.
Approach
Combining multi channels (such as Facebook, Google Shopping, Google Dynamic Search, Performance Max, etc) along with designing audience funnel to increase the customers base and push sale; optimizing real time to improve the performance gradually.
Analyzing performance by promotions, channels, format ads, creative, product category, etc to figure out more optimal action
Result
CR achieved 130% compared to plan Revenue grew up 141% compared to the previous period
Increase 160% the customers base, new customers accounted for 72% of the total customers.
