Lam Thảo Cosmetics





  • Lam Thao Cosmetics, currently operating as a retail store offline and an official distributor of multiple brands in Ho Chi Minh City
  • Aimed at comprehensive business expansion both online and offline.


  • Close collaboration with the campaign planning team and brand team to strategize and execute full-funnel advertising campaigns from brand introduction to revenue optimization.

  • Researching and understanding customer insights and market trends to develop a multi-channel marketing strategy, ensuring a consistent customer experience and optimizing customer touchpoints.

  • Efficient allocation of advertising budget to maximize Lam Thao's profit margins through detailed advertising plans for special customer-attracting programs, leveraging Key Opinion Leaders (KOL), Key Opinion Consumers (KOC), and live streams.

  • Implementing tracking from advertising systems to the backend system to accurately measure and optimize advertising performance, thereby tracking the entire customer journey and optimizing advertising efforts.


  • Lam Thao's revenue increased by 31% in the fourth quarter compared to the same period last year.
    Return on Advertising Spend (ROAS) for various channels increased by 152%.
  • Successful launch of Kirsh's new product line, ranking among the top 10 concealers on Shopee within one month of its release.