Close collaboration with the campaign planning team and brand team to strategize and execute full-funnel advertising campaigns from brand introduction to revenue optimization.

Researching and understanding customer insights and market trends to develop a multi-channel marketing strategy, ensuring a consistent customer experience and optimizing customer touchpoints.

Efficient allocation of advertising budget to maximize Lam Thao's profit margins through detailed advertising plans for special customer-attracting programs, leveraging Key Opinion Leaders (KOL), Key Opinion Consumers (KOC), and live streams.

Implementing tracking from advertising systems to the backend system to accurately measure and optimize advertising performance, thereby tracking the entire customer journey and optimizing advertising efforts.