Lead Generation



  • With over 25 years of, ILA stands as the foremost provider in the country for English language training and offers a wide range of educational solutions and services.
  • Ila expect detailed approaching plan to improve performance across all channels and maximize qualified leads


  • Audit and Develop Digital Strategy with Detailed approaching plans for advertising channels to acquire potential customers and generate leads.

  • Analyzing performance data to develop Landing page Framework for Ila.

  • Building an in-depth and automated performance analysis and evaluation system to get insights and develop appropriate action plan.

  • Segment customers into different groups and apply optimization tactics to gain the best performance

  • Coordinate closely with Ila CS team to improve leads quality.


  • Leads over 120% vs KPIs.
  • CR from Leads to Qualified Leads improve ~ 150% within the first month.
  • Cost per qualified lead (CPQL) reduce by 43%