Context
- With over 25 years of, ILA stands as the foremost provider in the country for English language training and offers a wide range of educational solutions and services.
- Ila expect detailed approaching plan to improve performance across all channels and maximize qualified leads
Approach
Audit and Develop Digital Strategy with Detailed approaching plans for advertising channels to acquire potential customers and generate leads.
Analyzing performance data to develop Landing page Framework for Ila.
Building an in-depth and automated performance analysis and evaluation system to get insights and develop appropriate action plan.
Segment customers into different groups and apply optimization tactics to gain the best performance
Coordinate closely with Ila CS team to improve leads quality.
Result
- Leads over 120% vs KPIs.
- CR from Leads to Qualified Leads improve ~ 150% within the first month.
- Cost per qualified lead (CPQL) reduce by 43%