Context
- Giasiday.vn is a local retailer who aims to be a Costco of Vietnam, focus on mom & baby category in the launching phase
- In partnership with PeakAds, Giá Sỉ Đây aims to boost sales revenue with optimized costs along with growing owned Brand.com resource
Approach
- Providing strategic consultation and developing roadmap and sales development plans for selling on the Shopee e-commerce platform and developing Brand.com
- Offered advice on store/website optimization, improving visibility, increasing organic traffic, and boosting sales.
- Planning, executing, and optimizing advertising campaigns
- Providing guidance on products and promotion to encourage new customer conversions and maintain a loyal customer base.
Result
- Achieved 5 times revenue growth on Shopee.
- Cost of paid media as a percentage of total revenue (CIR) is less than 3%.
- Ranked as the top 1 revenue seller in the formula milk industry.
- 200% growth on Brand.com
- Built and maintained a loyal customers base, ensuring consistent and sustainable monthly revenue.