Brand

FWD Insurance

Project

Lead Generation

Contact us
fwd01

Context

  • FWD Group is a multinational insurance company based in Hong Kong.
  • Their main marketing objective in 2020 is to generate leads of potential customer 

Approach

  • Develop a digital marketing plan which focuses on 03 key channels: Facebook, SEM, Display to generate leads of potential customers

  • Separate client into different groups to target and optimize Retargeting, Direct targeting, Lookalike)

  • Combine different factors to optimize campaign: Gender, Location, Job, Behavior, Interest,...

  • Constantly change banner/content to optimize

  • Event:
    Location: Ha Noi, TPHCM.
    Time : August 2020 – December 2020

Result

  • Leads over 100% vs KPIs