Context
- Dyson is a world-leading brand of household products, famous for its superior quality and breakthrough technology, targeting high-end customers.
- Dyson cooperated with PeakAds with the expectation of deploying optimized off-market campaigns, targeting potential customers accurately, thereby achieving revenue with specific efficiency in ROAS (return on ad spend)
Approach
- Market research and customer segmentation: analyzed the behavior and preferences of high-end customers and used internal Big data tools to build a set of Potential Customers for high-end products, helping Dyson target directly and approach effectively.
- Building a reporting system and optimizing performance: PeakAds built a benchmark set for Dyson based on a database of campaigns during the year, seasonal variables, and promotional programs. Thereby, PeakAds developed a reporting system and made predictions of results; Propose the optimal solution for Real-time advertising based on signals from the advertising system; minimize the risk of data latency from e-commerce platforms during short-term campaigns.
- Quickly and effectively produce creative to meet the tastes of target customer along with the urgent needs of campaigns on the platform
- Coordinate closely with the Vietnam and regional teams 24/7 to ensure targeting peak moments and optimizing campaign effectiveness
Result
- Audiences from PeakAds' big data contributed 30% of the total revenue of the D9 campaign.
- GMV from the campaign increased 7 times compared to the previous campaign.
- ROAS doubled compared to previous campaigns
