Brand

Đất Xanh Group

Project

Lead Generation

dxcs01
dxcs02

Context

  • Gem River Side is a Apartment at District 2 
  • Build brand awareness and get leads to support Sales

Approach

  • Develop optimization framework across digital channels including facebook, google, and local network to optimize for the campaign real time

  • Analyze performance of each Brand, Audience, and channels to help Dat Xanh prioritize for Lead-gen

Result

  • Leads over 120% vs KPIs
  • CR from Leads to Qualified Leads improve ~ 60%