Context
- Gem River Side is a Apartment at District 2
- Build brand awareness and get leads to support Sales
Approach
Develop optimization framework across digital channels including facebook, google, and local network to optimize for the campaign real time
Analyze performance of each Brand, Audience, and channels to help Dat Xanh prioritize for Lead-gen
Result
- Leads over 120% vs KPIs
- CR from Leads to Qualified Leads improve ~ 60%
