Bluestone is a high-quality household appliance brand with the mission of bringing the most perfect self and family care solutions.
Aiming for a leading position in the industry, Bluestone desires strong revenue growth on the Website and e-commerce platforms Lazada and Shopee within a limited budget.
Our approach
Research and analyze the market, potential customers and devise appropriate development strategies, especially development orientation for new Website.
Visualize the Dashboard in real time to provide timely solutions and ensure advertising costs are used most effectively.
Separating potential customers with a targeting matrix combined with creative multivariate testing and applying multi-level optimization methods to attract offsite traffic and fully utilize internal traffic to bring great results on the whole. Lazada and Shopee.
Result
Lazada: Both GMV and ROAS reached more than 120% of the target
Shopee: GMV exceeded plan with ROAS exploding by 130%
The newly launched website also achieved a ROAS of 108.58% compared to the initial target.
