Context
- In the Beauty product category, LGVN offer products from reputable Korean brands such as CODE, Beyond, GLINT, CareZone, Belif, CNP Laboratory, Essance VDIVOV.
- LGVN aims to enhance the recognition of these 7 Korean cosmetic brands in the Vietnamese market.
Approach
- In-depth research on potential customer files was conducted for each brand to develop tailored advertising strategies
- Consultation and supportive execution was provided on content direction, images, videos, and post contents to meet KPIs.
- Real-time metrics were monitored for timely issue solution and valuable insights throughout the advertising campaign.
Result
- All brands achieved over 100% of their KPIs for engagement with the cost-efficiency, with the highest reaching 1640% of the KPI.
- Page likes were optimized cost-effectively, steadily increased each day and reached 100% KPIs
