Context
- Beauty Box is a South Korea-based skincare and cosmetics ecommerce retailer.
- They aim to build brand awareness, maximize sale and revenue across digital platform.
Approach
- Proposing suitable branding strategy to get more new users know brand
- Combining multi channels and design audience funnel to push sale and revenue, such as Facebook, Google Shopping, Google Dynamic Search, etc and optimize realtime
- Analyzing performance by channel, format ads, creative, product category, etc
Result
- Engagement rate on fanpage increase 30% per month, new user visit website increase 100 times compared the same period last year
- Revenue growth x50 compared with the same period last year
- Cost income ratio (CiR) < 50%
- An long term partner has been in cooperation with Beauty Box for 3 years.
